Audience Research - Focus Group

Following my initial research, I conducted a questionnaire with a focus group of people who are within my target audience; below are my findings:

Primary Audience 

These are recipients of the questionnaire who are within my target audience of 16-25-year-old, middle-market audience.

Name: Billie H

Age: 17

Gender: Non-Binary

Occupation: Student

Psychometric group: Mainstreamer

Interests: Drawing, Editing, Singing, Acting, Cosplaying

Favorite Genre: Pop Rock

Application to Brief: Billie may enjoy my music video as I plan to use animation effects and drawings within my website and music video.

Name: Rebecca M

Age: 17

Gender: Female

Occupation: Student

Psychometric Group: Explorer

Interests: Music, Animals, Art

Favorite Genre: Indie Rock

Application to Brief: Rebecca may enjoy my website as I plan to include musical aspects such as playlists within it.

Name: Lujza T

Age: 17

Gender: Female

Occupation: Student 

Psychometric Group: 

Interests: 

Favourite Genre: 

Application to Brief: 

Name: Paige H

Age: 17

Gender: Female

Occupation: Student / Retail Worker

Psychometric Group: Explorer

Interests: Horror, doll collecting, gaming, music history, designing

Favorite Genre: Metal subgenres

Application to Brief:  As she is an explorer, Paige would appreciate my music video.