Supercurricular

Monday, 15 April 2024

Audience Research - Focus Group

Following my initial research, I conducted a questionnaire with a focus group of people who are within my target audience; below are my findings:

Primary Audience 

The most common genre listened to amongst the recipients was Pop music (8) , followed by RnB (4) and a tie between classical, k-pop and alternative music (3).


As most of my sample engage with popular culture regularly, this will influence me to include recent pop culture references within my website and covers through intertextuality.
30% of my sample have not read a magazine, so this will influence me to create two covers that would catch the eyes of those who wouldn't usually pick up a magazine

70% of my sample would like a magazine centred around genres they like, so I would design a magazine which caters to multiple genres; 20% of my sample would also like new artists to feature, so I thought of creating a magazine that showcases new artists from genres that people enjoy to fulfil the needs of both of these groups


These are some of the recipients of my questionnaire and how they would apply to the creation of my magazine:

Name:
Billie H
Age: 17
Gender: Non-Binary
Occupation: Student
Psychometric group: Mainstreamer
Interests: Drawing, Editing, Singing, Acting, Cosplaying
Favorite Genre: Pop Rock
Application to Brief: Billie may enjoy my magazine as the



Name:
Rebecca M
Age: 17
Gender: Female
Occupation: Student
Psychometric Group: Explorer
Interests: Music, Animals, Art
Favorite Genre: Indie Rock
Application to Brief: Rebecca may enjoy my website as I plan to include musical aspects such as playlists within it and make use of animation
Name: Lujza T
Age: 17
Gender: Female
Occupation: Student 
Psychometric Group: 
Interests: 
Favourite Genre: 
Application to Brief: 
Name: Paige H
Age: 17
Gender: Female
Occupation: Student / Retail Worker
Psychometric Group: Explorer
Interests: Horror, doll collecting, gaming, music history, designing
Favorite Genre: Metal subgenres
Application to Brief:  As she is an explorer, Paige would appreciate my music video.









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